Runway launches Runway Dev for enterprise developers
Runway has launched Runway Dev, a developer platform that bundles its own video models with third-party ones behind one API, so enterprise teams no longer have to piece together separate generative-media vendors.
Runway announced Runway Dev, an AI media platform for professional developers and enterprise teams. The company says teams at Adobe, ElevenLabs, Shutterstock, Figma Weave, Gamma and Silverside already use it to generate millions of videos, images and other assets.
The platform gives access to Runway's own models, including Gen-4.5, Aleph 2.0 and Act-Two, along with third-party models such as Seedance, GPT Image 2 and ElevenLabs. Runway says new models are available on day zero, that switching models takes a one-line code change, and that spending across all models shows up in a single billing dashboard.
The main new feature is Runway Media Router, which Runway calls the first model router for generative media. Developers save a config that sets their cost, latency and quality preferences, a price cap and allow or deny lists. The router drops models that fail those hard limits, scores the rest, generates with the highest-scoring one and returns metadata saying which model it used and why.
Runway Dev has three other parts:
- Recipes: prebuilt endpoints for tasks such as Ad Localization, Product Ad and Multi-Shot Video.
- Workflows: custom multi-model pipelines that developers trigger through a private API.
- Characters: real-time interactive avatars with voice, tool calling and a knowledge base, available only on Runway Dev.
Runway describes unnamed customers using it, including a broadcaster whose five-person team produces 800–1,000 ads a year and a retailer that generates more than 1,000 product shots a month. On security, it offers contractual commitments not to train on customer data and supports zero-data retention.
The announcement does not give pricing or details of how the router scores quality.