Runway launches DIFFUSE hiring platform
Runway has launched DIFFUSE, an open platform that connects brands, agencies and studios with AI-native creative talent, which puts the video-model company directly into the hiring market around its own tools.
Runway announced DIFFUSE, a talent platform where brands, agencies and studios can search for, connect with and hire creatives who work with generative AI tools.
Creatives, boutique studios and production companies can build profiles and host portfolios. Hiring organizations can browse the profiles and contact talent directly. The platform is live at diffuse.runway.com.
Runway gave two reasons for the launch. Creatives keep reporting demand for people fluent in frontier AI, and enterprise customers and partners keep asking the company who they can hire to help bring its tools into their workflows.
To back up the demand claim, Runway said it reviewed more than 1,000 open creative job postings from nearly 400 companies. It found that 17% of them mention AI skills or generative tools. It also said Runway was "by far the most-requested video-specific tool" in those listings. The company did not publish the methodology, the time period or the list of companies, so the numbers can't be independently checked.
The announcement admits that AI is displacing some creative workers and that "some roles look different than they did two years ago." Runway's argument is that a new workforce built around these tools is growing alongside that disruption.
Runway did not say whether DIFFUSE charges fees to either side, how profiles are vetted or ranked, or whether the platform is limited to people who use Runway's own products.