Runway launches App Studio for custom creative apps
Runway's new App Studio lets teams describe a creative tool in plain language and get a working app, so one specialist's prompts and settings can become software a whole team uses.
Runway announced App Studio, a feature inside its platform for building custom creative apps without writing code. Users describe the tool they want in plain language. App Studio then builds an app with its own interface that generates images, video and audio using the workspace's Brand Kits and Workflows. Users can keep an app to themselves, share it with their team or publish a link that anyone with a Runway account can open.
Runway pitches the feature as a way to bring the on-demand software building of LLMs and coding agents to media work. Its argument is that a team's best results often depend on one power user's prompts and settings. App Studio is meant to package that know-how so everyone else can use it.
App Studio launches with built-in apps that users can run as-is or remix:
- Character Swap: recasts talent in video.
- AutoComp: puts products into existing footage while keeping labels accurate.
- Product Portfolio: turns a product photo into polished product visuals.
- 3D Camera Control: sets camera position and movement for previz.
- Precise Edit: retouches only a marked area of an image.
- Runway Pro: a customizable version of Runway that Enterprise customers have asked for.
Architecture firm KPF built an app during early access that turns still design renderings into directed video. Designers mark what should move and draw a camera path. "Every designer in the studio can use them, not just a few specialists," said KPF Associate Principal Andy Christoforou.
Runway says design partners built dozens of apps during early access, including:
- a fly-through planner for a film studio
- trailer title localization
- background plates that match the camera move
- an instrumental soundtrack generator
The announcement does not give pricing or usage limits.