Runway joins OpenAI's enterprise marketplace
Runway is a launch partner on OpenAI's new enterprise marketplace, so eligible enterprise customers can spend part of their existing OpenAI commitments on Runway's video, image and audio tools.
Runway announced that it is joining the OpenAI Marketplace as a launch partner. It is listing Runway Creative, its platform for generating and editing video, images and audio.
According to Runway, the marketplace lets enterprise teams spend committed OpenAI budget on approved partner products. Eligible customers can now apply part of their OpenAI commitment to Runway purchases. That means creative, marketing and production teams already working with OpenAI can add Runway without setting up a separate budget line.
The deal is about distribution and billing. Runway did not announce a new model or capability. Runway Creative puts models from Runway and other labs in one workspace, including Runway's Gen-4.5, Seedance 2.5, OpenAI's GPT Image 2.5 and ElevenLabs V4. Users can generate video and images from text, images or existing footage, and edit footage by describing the change they want. They can also give Runway Agent a brief, and it will plan, generate and assemble a full video through conversation.
Runway says more than 60 million creators, filmmakers and marketing teams use its products. It names enterprise creative teams at Amazon, Robinhood, Dolce & Gabbana and Microsoft among them.
Runway Creative is listed in the OpenAI Marketplace Directory starting today, and enterprise buyers can contact Runway's sales team through the listing. The announcement does not say which customers are eligible, how much of a commitment can go to partner products, how pricing compares with buying from Runway directly, or which other launch partners are on the marketplace.