Runway Ads reaches general availability
Runway has opened its ad-generation agent to every paid plan, linking it to Meta, Google and TikTok ad accounts so new creative variants are built from campaigns already showing results.
Runway announced that Runway Ads is now generally available and included with every paid Runway plan. The product runs on the same agent as Runway Creative. It adds connections to advertisers' accounts on Meta, Google and TikTok, and Runway says more platforms will follow "in the coming weeks."
The workflow starts from an ad that is already performing. A team can upload it or pull it from a connected account, and Runway Ads breaks it down, picks out one variable to test and returns on-brand variants in a single session. Those variants can then be localized and resized inside the tool. Teams can also start from a template or a text description. A unified dashboard shows every connected account against the workspace's chosen goal, such as subscriptions, purchases, leads, app installs or brand awareness. It puts cost per result first and flags the strongest and weakest ads. According to Runway, the agent reads these results before it generates anything new.
Every ad needs approval from a team member before it goes live. Approved ads publish straight to the connected accounts and can be started or paused from Runway. A brand kit, drafted from the company's website or uploaded guidelines and then confirmed by the team, is applied to every generation.
Runway says the tool began inside its own marketing team. Using it, the team raised weekly ad volume from under 100 to about 1,000 with the same headcount and cut cost per subscriber by 41%. These figures are self-reported and have not been independently verified.
Enterprise admins can enable Runway Ads per workspace in Organization Settings. Free users need to upgrade to a paid plan.