Recraft raises $30M Series B led by Accel
Image-generation startup Recraft has raised a $30M Series B led by Accel, betting that design teams want precise brand control from generative AI rather than novelty output.
Recraft announced a $30M Series B led by Accel. Madrona Ventures, Khosla Ventures, Nat Friedman, Elad Gil and RTP Global also took part. Several people from the design world joined the round too, including Notion's Randy Hunt, Intuit's Alastair Simpson, and Microsoft's Jess Holbrook and John Maeda, along with Mia Blume and others.
The company says more than 4 million people use its platform, including designers at Amazon and Salesforce. Along with the funding, Recraft is launching new tools for keeping brand style consistent. These include Advanced Style Creation and Controls, which run on Recraft V3, its own image model. The company says V3 was trained to produce high-quality images at any size and in any style setting.
Recraft is positioning itself as a professional design tool rather than a consumer novelty. It is emphasizing control over layout, consistency and brand fidelity. The announcement also claims that the company's "small but mighty" AI team has beaten much larger competitors on global benchmarks. The post doesn't name those benchmarks or give any results.
The post says the funding will speed up several efforts, but the list of priorities doesn't appear in the published text. A list of features also seems to be missing. Recraft didn't disclose its valuation, revenue, headcount or how many of its users pay. It also gave no technical details about V3 beyond the claims above.