Pika relaunches as multi-model creative platform
Pika has rebuilt its product into one creative app that runs third-party models such as Seedance, GPT Image and MiniMax H3 next to its own, moving the video startup into model aggregation.
Pika announced a relaunched product it calls "the new Pika." The app puts video, image and sound generation in one place. Underneath, it runs "the world's leading gen media models," and focused creative apps sit on top.
The platform uses outside models alongside Pika's own, including Seedance, GPT Image and MiniMax H3. By default, each app picks the model it judges best for the task. Users can still choose a specific model themselves. Pika's pitch is that creatives shouldn't have to do "model homework."
Pika says it is launching with more than 25 apps. Examples include:
- Video Studio, which accepts up to 50 reference characters, products, settings and styles and makes clips or multi-shot videos up to 30 seconds long, with sound.
- Relight Media, which changes the lighting in photos and video.
- Product Shot, which turns phone photos into campaign-style images.
- Camera Director, which reshoots an existing scene from new angles.
On pricing, Pika says Seedance generations on its platform currently cost half what they do on other creation platforms. It adds a caveat about how quickly that market changes. Every plan includes all models and apps. Plans differ only in credits and in how many generations can run at once, and Pika says it doesn't limit generation speed on any tier.
Existing users keep their login, subscription and price. Paid subscribers' past generations move into an "OG Pika" project. The old interface stays at old.pika.art for a few more weeks.
The post includes no benchmarks, no details on how models are routed, and no specific prices.