OpenAI opens commercial operations in Brazil
OpenAI has opened commercial operations in São Paulo, disclosing that Brazil is one of ChatGPT's three largest markets by weekly users and its second-largest market by API developers.
OpenAI said it has launched commercial operations in Brazil, with a local team based in São Paulo that will work with Brazilian businesses, developers, researchers and public institutions.
The company disclosed unusually specific country-level usage data. Brazil is among ChatGPT's three largest markets by weekly active users, with the user base nearly doubling over the past year and roughly 215 million messages sent daily. Brazil ranks second globally by number of developers using the OpenAI API and is Codex's largest market in Latin America; since the start of 2026, weekly Codex users in Brazil have grown more than elevenfold and daily interactions nearly thirtyfold. ChatGPT Enterprise seats are up fivefold year over year, and Brazil is among OpenAI's ten largest markets by business customers.
OpenAI also said that in June 2026, 35% of classified messages from individual Brazilian accounts were work-related, against 30% globally, and that 53% of those asked the model to complete a task or produce an output. It cited an OpenAI-funded study by RegLab estimating AI could add nearly R$1 trillion to Brazil's economy by 2030.
Announced partnerships include ChatGPT Edu accounts at the Instituto Tecnológico de Aeronáutica, research grants to IMPA and HCFMUSP, an AI literacy program for legal professionals with the unicorn ENTER, small-business training with Estímulo, and a memorandum of understanding with the city of São Paulo through Prodam. A pre-launch developer roadshow drew 285 participants across Recife, Rio de Janeiro, Florianópolis and São Paulo.
The announcement does not disclose headcount, investment figures, or office specifics.