Meta adds small-business tools to Muse agent
Meta is adding business skills and connectors to Muse, its personal AI agent for the US and Canada, so small-business owners can delegate work across their Meta accounts and outside tools.
Meta announced Muse for Small Business, a set of new skills and connectors for Muse, the personal AI agent it launched earlier the same month in the US and Canada. Muse completes tasks on a user's behalf.
According to Meta, Muse can connect to Instagram professional account analytics, Facebook Pages and Meta ad accounts "in a few clicks." Once connected, the company says, the agent already understands a business: what it sells, what its brand sounds like and what customers keep asking about. Meta also says Muse connects to "dozens" of third-party tools covering branding, storefronts, bookkeeping and customer records. The full list sits in the Muse app settings, and Meta did not publish it in the announcement. Users can build custom connectors for services Meta doesn't support yet, and partners can apply to integrate at muse.ai/platform.
Canva is one named partner. Its co-founder and chief product officer, Cameron Adams, said that connecting Muse with Canva puts users' templates and tools "right there" in their conversations with the agent.
Meta describes Muse as "free for most of what people need" and says paid subscription plans are available for heavier use. It did not give prices or say where the line falls between the free and paid tiers. The announcement mentions five example use cases and comments from early testers, but those details were not in the material available for this note.
Meta says more connectors and skills will arrive "in the months ahead."