Martin Scorsese becomes Black Forest Labs advisor
Black Forest Labs has named Martin Scorsese an advisor and says he has used its FLUX image models for storyboarding, an unusual public endorsement of generative AI from a major Hollywood director.
Black Forest Labs, the developer of the FLUX image models, announced that Martin Scorsese has joined the company as an advisor. The post says the company held a working storyboarding session with the director using FLUX.
Scorsese, in remarks the company published, said he has made his own storyboards for 70 years and has long struggled with "how do you communicate what you see in your head to your cast and crew." He said FLUX lets him share what he is picturing "more clearly and efficiently" with his production designer, art designer and cinematographer.
He said he recently tested the tool on one scene and described being able to visualize and immediately share the storyboard as "creatively freeing." He added that "during the pre-production process, time costs money, and this allowed us to move faster without sacrificing quality or craft." Scorsese placed the move alongside his earlier technical experiments: 3D in Hugo and de-aging in The Irishman.
Black Forest Labs describes its goal as "visual intelligence," meaning models that can reason in the physical and digital worlds. It says the same foundation could support storytellers, architects, designers and engineers, and power tools ranging from animation to robotics. The company says Scorsese wants to use FLUX while "keeping human taste, values, and judgment at the center."
The announcement does not give financial terms, say what the advisory role involves, or name the project Scorsese tested FLUX on. It also includes no product news.