Luma partners with Saudi Arabia's HUMAIN
Video-generation startup Luma has signed a compute, go-to-market and investment partnership with HUMAIN, Saudi Arabia's new state-backed AI company, beginning with Luma's Ray2 model running on HUMAIN infrastructure.
Luma, the Palo Alto-based multimodal AI company, announced a strategic partnership with HUMAIN. HUMAIN is a full-stack AI company building infrastructure, platform and services as part of Saudi Arabia's Vision 2030 initiative.
Luma says the deal covers compute, data, go-to-market and investment. The post does not give the size of the investment, the amount of compute involved, or any timelines.
The first concrete step is deploying Ray2, Luma's video generation model, on HUMAIN's infrastructure. Luma will also offer its models through HUMAIN's new platform to enterprises and individual users. The company is pitching the models to gaming, film and advertising customers, citing uses such as interactive games, stories that adapt as they play out, and ad campaigns tailored to specific regions and demographics. Luma also says it is building tools that let studios and agencies adapt its models to regional visual styles.
The second focus is what Luma calls "World Models": large models trained for general visual understanding, including object and action recognition, tracking and identification, and long-range visual reasoning. Luma says users will be able to direct these models with natural language. It presents them as a replacement for the separate, purpose-built models companies now train for each computer vision task. It says the two companies will build and deploy these systems for customers worldwide.
Luma named HUMAIN CEO Tareq Amin as its counterpart on the deal. The announcement does not name any customers, give revenue terms, or say what equity stake is involved.