Luma and Wonder Project launch AI production firm
Luma and faith-focused studio Wonder Project have launched Innovative Dreams, an AWS-backed production services company that uses generative AI throughout filmmaking and is selling that workflow to outside studios.
Wonder Project and Luma announced on April 16, 2026 that they had launched Innovative Dreams, a production services company, R&D lab, post-production house and visual effects firm. Amazon Web Services is backing and supporting the venture.
The company is built around what it calls "Realtime Hybrid Filmmaking." The method combines performance capture, virtual production and visual effects, and uses generative AI from pre-visualization through post-production. According to the announcement, actors can see and react to digital environments as they develop, and editorial decisions can happen in real time instead of waiting on separate rendering steps.
Wonder Project's Jon Erwin founded the company and is its CEO. Innovative Dreams runs as a standalone business inside Wonder Project's studio division. It will work on Wonder Project's own slate and also take on third-party studios. It runs an R&D lab and virtual production stage at the MBS Media Campus in Manhattan Beach, California.
The first project made with the workflow is The Old Stories: Moses, a three-part companion to House of David. It was shot entirely on a virtual stage and stars Ben Kingsley and O-T Fagbenle. It is produced with Amazon MGM Studios and was set to debut on Wonder's subscription service on Prime Video in the U.S.
Luma's part of the deal is building production-grade tools for filmmakers, including Luma Agents. AWS supplies the cloud and AI infrastructure. Erwin called the setup "the industry's first final pixel, gen-AI-enabled, production-ready workflow applied at scale."
The announcement does not give the size of AWS's backing, any funding figures, production costs or efficiency gains.