Luma AI opens London office
Luma AI has opened its first international office in London under former WPP and Monks executive Jason Day, using fresh Series C capital to expand into the UK, EU and Saudi Arabia.
Luma AI, the maker of the Dream Machine video-generation platform, announced on December 2, 2025 that it has opened its first international office in London. The company also said it plans to hire 200 people there in 2026, across research, engineering, partnerships and strategic development.
The move comes after the company's $900 million Series C round led by HUMAIN, which we reported on earlier. In the first phase of the expansion, Luma plans to build partnerships in the UK, the European Union and Saudi Arabia. By 2028 it expects to add "significantly" more roles across those regions, but it gave no figures.
Jason Day joins as Head of EMEA, leading international business development, partnerships and customer growth outside the US. He was previously Executive Vice President of Global Growth at Monks. Before that he held senior roles at WPP, including Global Business Director. Luma is targeting the creative, advertising, gaming and entertainment sectors.
"With this Series C raise and the upcoming build-out of global compute infrastructure, we have the capital and capacity to bring world-scale AI to creatives everywhere," said CEO and co-founder Amit Jain.
Luma also restated its partnership with HUMAIN on Project Halo, a planned 2-gigawatt supercluster for training and deploying multimodal world models. The announcement gave no timeline for Halo and did not say which customers the London office will serve.