ElevenLabs launches formal partner program
ElevenLabs has launched a formal partner program for integrators deploying its voice agents, saying partners generated $52 million in revenue and $315 million in pipeline this year.
ElevenLabs announced the ElevenLabs Partner Program. It adds commercial incentives, technical certifications, joint go-to-market work and dedicated technical support for the consultancies, systems integrators and AI builders who deploy its agents in enterprises.
The company gave these figures for its partner ecosystem so far this year:
- More than $52 million in partner-sourced and partner-influenced revenue
- $315 million in partner-generated pipeline
- 1,100 ElevenLabs-certified deployment engineers across 350 partner organizations
- More than 550 active partners in 44 countries
ElevenLabs says the program aims for partners to earn $3 in services revenue for every $1 of revenue ElevenLabs makes. The company says it won't compete with partners for implementation services. It is also expanding its own forward-deployed engineer (FDE) team, which will work alongside partners on complex deployments. "Our FDEs and partners are two sides of the same strategy," said Field CTO Alex Holt.
The program includes a Partner Academy, co-selling, deal registration and a new certified partner directory to help enterprises find qualified implementers. ElevenLabs named AWS, Google Cloud and NVIDIA among its technology partners. Accenture Song and Slalom gave supporting quotes.
Partner Judini said that, working with ElevenLabs engineers, it cut hand-off latency to human agents by 80% for a major telco. The post doesn't name the telco or describe how that was measured.
ElevenLabs did not give partner tier structures, incentive terms or margins, and it did not say how the "partner-influenced" revenue is counted.