ChatGPT Ads reaches seven more Asian markets
OpenAI is rolling out ChatGPT Ads in seven more Asian markets, pushing the fast-growing ad business past 60 countries as the company builds out monetization of its free tiers.
OpenAI said ChatGPT Ads will begin rolling out in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan starting today, following earlier Asia Pacific launches in Australia, New Zealand, Japan, South Korea and India. The company said the product is now live in more than 60 countries.
The rollout comes after OpenAI disclosed at the end of August that ChatGPT Ads had reached $1 billion in annualized revenue run rate in under 200 days, with tens of thousands of advertisers running campaigns, many across multiple countries.
Advertisers in the new markets can buy through OpenAI's Ads Solutions team, agency partners including dentsu, Havas Media, Omnicom Media, Publicis Groupe and WPP, and technology partners. Self-service access via Ads Manager is available to eligible businesses.
As in existing markets, ads appear only for users on the Free and Go plans; Plus, Pro and Enterprise remain ad-free. OpenAI reiterated its ads principles: conversations are kept private from advertisers, customer data is not sold, ads are labeled and shown separately from answers, advertising does not influence ChatGPT's responses, and users can control ad personalization.
OpenAI said it will keep expanding into new markets over the coming months and add formats, optimization tools and measurement solutions.
The announcement does not break out advertiser counts, revenue or pricing by market, specify ad formats available in the new countries, or give a completion date for the rollout beyond "starting today."